To understand what Beats Audio does - or what its maker claims it does - you first have to know a little bit about the science of recording and reproducing sound. Īctually, there's a little more to Beats Audio than that. "Not even Dre can explain his own product," a British audio reviewer sneers. "Besides a bunch of hype and a red 'b' sticker, what (if anything) is Beats Audio?" a reviewer for Tunelab once groused, after puzzling over the terse, cryptic descriptions on manufacturers' Web sites. īut how Beats Audio actually achieves superior sound - or whether it does so at all - are questions that work some Web writer audiophiles into a lather. The brand captured 53 percent of the $1 billion headphone market in 2011, according to market researcher NPD Group.
Dre headphones, or to choose an HP laptop or an HTC phone equipped with Beats technology. Įager to experience that aural nirvana, plenty of music lovers have been willing to plunk down as much as $300 for a pair of Beats by Dr. With Beats, people are going to hear what the artists hear, and listen to the music the way they should: the way I do". Most headphones can't handle the bass, the detail, the dynamics. But people can't really hear it with normal headphones. "Artists and producers work hard in the studio perfecting their sound. Dre explains on the Web site for Beats Electronics LLC, the Santa Monica, Calif.-based company that he cofounded with Jimmy Iovine, chairman of Interscope Geffen A&M Records, in 2006.
"People aren't hearing all the music," Dr.
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